Free tool
Cold email ROI calculator
See what your outreach could be worth — meetings, deals and revenue from your numbers. Free, no signup.
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Replies
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Meetings
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Deals closed
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Revenue
Estimated ROI
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Every $1 spent returns ~$847 in revenue at these conversion rates.
Estimates based on your inputs — actual results depend on list quality, deliverability and offer.
What is a good ROI for cold email?
Cold email typically returns $30–$40 for every $1 spent when done well, making it one of the highest-ROI marketing channels. The biggest drivers are deliverability (emails must reach the inbox), list targeting, and follow-up sequences — 70–80% of replies come from follow-ups, not the first email.
FAQ
Questions, answered
ROI = (revenue from closed deals − campaign cost) ÷ campaign cost. This calculator works it out from your funnel: emails sent × reply rate × reply-to-meeting rate × meeting-to-close rate × average deal size, divided by your tool cost. Enter your own numbers for a realistic estimate.
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